Having my last few business cards soaked in a torrential down-poor has forced me to create a new one. I posted a version sometime ago but took it down as I was not happy with it (I appreciate the feedback that everyone gave). It was poorly designed and poorly thought out. This is the new version.
Jamie and Kenny had mentioned having one side dedicated to an image. Sorry guys but I am going to respectfully disagree. In my opinion a business card is not the place to display art. Postcards do a much better job of that.
A successful business card (in my opinion) is information displayed in a very easy, accessible way that can be read quickly and efficiently. Once images get put into that equation, a competition begins between that and the information. If an art director pins it up on a board, I want them to see contact info from across a room. If there is an image, most likely the important contact info will be lost. But, if there is well designed, easy to read contact info you are more likely to get results. Also, usually my business cards are sent with postcards or given to someone in person. If given in person, I hope to have made an impression with my portfolio. If the portfolio was not present, I hope to have made an impression with my personality (as sparkling as it is...). Seriously though, good first impressions can go a long way.
So with those ideas in mind I came out with this. I did not want a look that was so specific that I could not use it if my work changes in quality (I hope it does), but still reflected the type of work I do (Adam pointed out). I also stuck to the idea of stream lining my promotional materials, which Jamie pointed out and I had been doing with everything else, just not the previous business card idea.
With all that jazz being said, here it is. Front on top. Back on bottom.
1 comments:
Having just picked up a bunch of the graduating seniors' business cards, the ones with illustrations on them were the least exciting. For one thing, it automatically dates your card. In a year when that illustration is one of your now weaker pieces, you're stuck with it on your card.
But, an image or icon or some graphic element can be useful. I just ran across someone who had gotten my card at megacon, and he said "oh yeah, the card with the scottie dog" and he remembered the card. Sometimes some identifiable thing is useful, so long as it stays kind of timeless.
Either way sorry to ramble, I like the design, i just wish I could see the "r" in illustrator better. Maybe you'll be a famous illustrato though. :)
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